Local SEO can make or break your small business's online visibility. But tackling it yourself often leads to avoidable mistakes that hold you back. From incomplete Google Business Profiles to inconsistent NAP details, these common issues can cost you valuable customers. The good news? They’re all fixable. In this guide, we’ll uncover the five most frequent local SEO mistakes and show you exactly how to address them—step by step. Let’s get your business back on the map, where it belongs.